Dealing with the Downturned Economy

Surviving in today's economy means implementing aggressive business strategies, and staying ahead of the curve.

As a follow up to the post "Do Farriers Schools Need to Adapt" I think a glimpse of how our school is adapting to todays economy may offer insight into how we go about assisting bright talented communicative people in succeeding in the hoof care industry.

In an effort to help our graduates grow in today's downturned economy we have had to integrate into our curriculum new education. Education offers insights on strong ethical business practices and professional communication.

On line continuing educational opportunities make sense

We continue to look for ways to support our graduates in their professional development. One way is by making continuing education (CE) more affordable, adding free teleconferences and adding special dates for advanced learning. These new CE offerings represent from 3 to 60 hours of continuing education.

Graduates participate in gait analysis research study

We have found that those graduates that have developed the communication skills necessary to work closely with veterinarians excel in business, even during this economic turmoil.
New CE opportunities  for 2015 will include on-line modules of study on business, leadership, and communication.

It has become clear that today's horse owner is more likely to be proactive in their approach to hoof care, and as a result actively seek out those hoof care providers that participate in continuing education. At the Institute we actively promote those graduates that meet the Institute's yearly CE requirement of (40 hours). Promotion consists of web site promotion, articles distribution, presence at major equine events worldwide, YouTube and television exposure.

I believe it can be summed up by saying that today's hoof care provider has to have good communication skills, and the knowledge to support those skills. In today's economy the hoof care provider needs to be a hoof care professional that cannot only talk the talk, but also walk the walk; today's horse owner demands it. Learn more about the Institute of Applied Equine Podiatry.
Remember ... Sound Reasoning - Sound Horses